Nothing inspires us more than what emerges when different cultures come together. We use this passion to support our clients in managing their commercial relationships with international partners, primarily in the Indian market. Are you considering testing out the Indian market with regard to sourcing (clothing, shoes and leather goods)? Or are you contemplating setting up production facilities there? Maybe you are already established in India and require additional resources for your operational management? We would be delighted to be of assistance in any of these contexts.

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Outbound - Marketing & Sales für den internationalen Markt

What could prove more costly to your international expansion plans in terms of increasing your popularity and sales than having a brand that is non-aligned to the country it operates in? Recently, a major German automotive group was running a series of adverts on Indian television with vehicles carrying German number plates, and the advertising slogan in its boilerplate was even in German. This was not exactly a winning strategy.

We can make a valuable contribution to your international marketing activities in terms of quality assurance for your ad campaigns. We do this by advising you at the development stage of the process.

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Inbound Germany- Marketing & Sales

Don't be serious. We know that Indian trading partners are not alone in finding their German-speaking business counterparts often too serious, impersonal and detached. Wouldn't it be nice to receive expert support which is well versed in the characteristics of both cultures? As a trading agency, we can offer you a wide range of services to ensure your business relationships are satisfying and successful. Why not give us a chance to help you and your clients in the German-speaking realm?

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Marketing & Werbung national

Do you need an outside perspective on your brand management or an injection of fresh ideas for your sales promotion? We will support you in all project-related aspects of marketing and will act as interim manager in your company, at your request.

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We will organise your photo shoots and can also offer a fabulous photo location in the centre of the Altes Land region. This is one of the largest contiguous fruit-growing areas in Europe and is right on Hamburg's doorstep.

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Daniela Erdmann

We believe we make experiences,
but the experiences make us.

Eugene Ionesco

…and we would like to use our experience to assist you. We are a team of professional freelance colleagues that will work together with you to improve your market position. We will do so effectively and with your target audience as the central focus.

Since 2010 we have advised customers in the areas of marketing and sourcing. We see ourselves as a support team acting on your behalf and we operate on the basis of open two-way communication with your staff. We would be happy to supply you with references from our clients.

Expertise Daniela Erdmann

Daniela Erdmann has held permanent posts for global players such as the mail order business Otto Versand, at a subsidiary of Munich-based reinsurer the Munich Re Group (MEAG Kapitalanlage) and Sixt rent a car as well as various owner-managed small and medium-size companies.

During her career, she has built up experience working along the entire value-creation chain – in the fields of sourcing and purchasing, marketing and sales. She has worked in all business areas: from industry and production, to skilled crafts and trades, to retail and trading. She has extensive experience in all sales areas (mail order, over-the-counter, online, verticalisation, cross-selling, cooperations, etc.).

Her expertise enables her to operate internationally, in all business sectors, and to expand market shares in stagnant and homogeneous markets.

  • At Otto Versand (mail order business), she worked in textile purchasing (shoes and leather goods) and developing her own designs. Her job included designing collections for special fashion catalogues and worked in international purchasing markets. She subsequently worked as a manager in the shoe industry and was in charge of central sales activities.
  • For Sixt rent a car, as Advertising Director, Daniela Erdmann was responsible for the company's international expansion phase and managed its brand introduction. The brand management was extended internationally through 'emotional branding'.
  • She worked as head of marketing for Munich Re's subsidiary, MEAG Kapitalanlagegesellschaft in Munich. She supported the start-up during its founding and developmental phases, and developed all the sales promotion measures for the Real Estate, Real Estate Investment and Capital Investments divisions.
  • As a specialist in wholesale and foreign trade, she also worked in the international film industry and has represented various medium-sized companies.

Daniela Erdmann is of the opinion that it is the employees who drive the success of the companies they work for. She has devised employee training programmes on the subject of corporate behaviour in both internal and external relationships in the intercultural field.

She has given public presentations on brand management with the following focal areas:

  • Creating differentiation in homogeneous markets through emotional branding  (BMW)
  • Creating customer loyalty through corporate behaviour  (Sixt/FBN, trade press w&v)
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Daniela Erdmann
Neuhof 112
21720 Guderhandviertel

Tel.: +49(0)4163 9174025
Mobil: + 49(0)172 852 8620




Verantwortlich für den Inhalt der Seite:
Daniela Erdmann
Neuhof 112
21720 Guderhandviertel
Tel.: +49(0)4163 9174025
Mobil: + 49(0)172 852 8620

USt-IdNr.: DE271428137

Olaf Klodt
Webdesign & Journalismus

Udo Schmidt Photography
Demollstr. 5
80638 München

Mobil 0151 25360370
Tel: 089 55063144
Fax: 089 55063146


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